Understanding the way that websites work is an important part of making yours visible to customers who may be looking for your goods or services. Having a website that simply looks good is not enough to sell the actual products that are on it. Ever wonder how the order of websites is determined when you look up a term in a search engine? It is all based on page rank, or relevancy, which is determined in part due to a concept called search engine optimization, or SEO. In SEO, the more times that a searched word appears in the text on your website, the better your page will rank on search engines.
If you design websites for a living, your main concern is making the site fit the customer’s specifications and function the way that they request. Let us say that the customer calls you back a few months later and is upset because the website is not receiving as much traffic as he or she had hoped. If you know nothing about SEO principles, you can become an SEO reseller. Basically, you go to a company that does know a thing or two about SEO and ask the staff members to look at your client’s website and give advice. You can then take this advice and resell the information to your client, thus making you the reseller.
Resellers are the go-between person between the website client and the major SEO specialization company. The good news is that you can be a reseller of SEO information and not tell your clients where you received the advice. As long as you stick with your agreement with the SEO company, you can implement reseller tactics and charge the client whatever amount you see fit. If you perform this reseller task enough, you may even become familiar with some of the principles of SEO and be able to hand out advice without seeking consultation first.
Being an SEO reseller benefits you as a website designer and your client. Receiving more traffic on a website inevitably means more success in the way of revenue and improved client base. Implementing reseller techniques can improve the visibility of the websites you have designed and mean a happier client base for you. Being a successful reseller is essential to the reputation of your own business and you may even learn a thing or two about SEO implementation in the process.

